Newborn finally made its debut amidst the expectations.
The birth of Newborn (newborn series) just shows that Phillips has made a more accurate judgment on the future direction of scientific and technological water development. In the field of science and technology, especially the life field of consumption upgrade, new changes have arrived.
In the year of popularization of quality life, faster information search and richer lifestyles have allowed various industries and even the whole house water purification system industry to experience rapid development, but today’s post-traffic dividend era, those popular products They are becoming stable day by day, and are quietly shifting from daily life to smart life and healthy life.
However, while the product design and functions of the whole house water purification system are becoming more and more abundant, many products have a set of tedious installation and after-sales replacement operations that affect the experience after purchase, which does not add to the smart life that everyone envisions. . Therefore, Newborn’s original intention was to use a whole-house water intake system to serve all domestic water scenarios, so that these wading ends can ensure healthy water use and prolong service life, and according to everyone’s actual needs, freely combine them into "super" terminal".
In order to achieve this goal, HPURES Philips is also step by step to consolidate the foundation of Newborn. In June 2021, the entire Newborn series came out.
Brand new design concept, use inspiration to create a new life
The tonality of a brand is often related to the cultural field backed by the design market and the spiritual temperament of the lead team, and the product is a complex of sensibility and rationality, materiality and spirit. Through service and experience, it connects innovators and tasters in a carrier posture. The design of the whole series is inspired by the patron saint of distinguishing good and evil and defending health and happiness in ancient Greek mythology. It puts product characteristics and health value propositions in the first place, and product design is based on the concrete expression of this thinking mode.
These new creations truly penetrate the world through HPURES and condense the value proposition of a healthy life.
See the new consumption scene, try to experience 1+N smart life
"Master's Talk"/"New Product Story" is to let the brand speak by itself, establishing a dialogue between creation and consumption. Not only provides a consumption plan on the life show, but also tries to make consumers perceive the brand proposition and spiritual culture behind the new products. What you buy is not just a product, or an "earlier" experience, but the story about the product itself and the interpretation of the brand to characterize the new life.
Create a healthy generation of consumer culture with core technology and new ideas
Although the new product track is promising, the core technology is still the top priority of the product. Newborn focuses on the embodiment of lightweight high-tech. It provides a new high-tech filter material upgrade and intelligent control panel prompts, so you can easily drink pure, healthy and safe water without worrying about tedious replacement. Intelligent maintenance, the intelligent cleaning algorithm is dynamically adjusted according to the system, based on the intelligent cleaning algorithm to find the best time, and the deep cleaning and optimization of the dirt system are completed without affecting the user's operation, so that the filter material has been maintained in a high-performance state; Core technology, as expected, can best reflect its value when solving a series of cumbersome problems for people.品赛道虽大有可为,但核心科技还是作为产品的重中之重。
HPURES AKSO
HPURES AKSO pre-filter is the first product, equipped with the first line of defense of water life, using aerospace-grade PC material, full explosion-proof index, equipped with 40UM high-precision filter, 316L medical grade stainless steel durable filter, 5T/h large flow , Can satisfy 5000 people drinking at the same time. In terms of colors, Klein blue, pure white, starry sky gray, and elegant gold are provided.
The AKSO series of pre-filters are inspired by the goddess of health in Greek mythology. In Greek religion, she is the god of medicine in charge of health, safety and medical treatment, and is equivalent to the Chinese Bianque. Committed to ensuring the healthy water for thousands of households-controlling the water source from the source, and installing "safety locks" for all wading appliances in the house! The explosion-proof, leak-proof, shock-proof, heat-proof and frost-proof shell, with full consideration of actual use, magical ingenuity and details, protect the family and healthy water.
HPURES HORUS
HPURES HORUS intelligent RO reverse osmosis water purifier under the kitchen adopts double-core fine filter to remove residual chlorine; pure double outlet water, free switching for direct drinking; COC energy saving and environmental protection, A+ water saving, saving money and worry, intelligent control, 24 Hourly full monitoring. The main model white 500G and the flagship gold 600G are available.
The HORUS series of intelligent RO reverse osmosis water purifiers under the kitchen are inspired by the patron saint of ancient Egyptian mythology-Horus. The Eye of Horus is profound and mysterious, and is a talisman to distinguish good from evil and defend health and happiness. It fully embodies this pure and beautiful meaning-the streamlined and tactile shape design, the deep and big eyes dotted like a black spring, the overall design presents a high-level light luxury texture; the breakthrough RO water purification technology, the water purification level is relatively high. Products of the same type on the market have increased by more than 50%, making drinking water for a family of three healthier.
HPURES NARIS
HPURES PHIPS NARIS central water purifier, a water safety hub for the whole house, removes bleaching powder in the water, uses 6 imported filter materials, food-grade coconut shell activated carbon, and the adsorption capacity is 3 times stronger, making the water taste sweet, KDF filter Material, long-term inhibition of bacterial growth, automatic flushing system, water quality purification, no worries. Specifications:
NARIS series central water purifier, the sweetness of love, the sincere water, and the soft care. The appearance is made of smart matt black, calm and restrained, elegant and elegant. The delicate matte surface of matt black highlights the product texture; the experience is upgraded, safe and reliable, and fully automatic LCD intelligent control.
HPURES RHINE
HPURES RHINE pipeline water purifier, the pioneer of pipeline protection, the yellow mud water killer, uses the new generation of MaxPAN ultrafiltration membrane pipeline system, super large flow, 360-degree purification of the whole house, eliminates secondary pollution, and the water pipeline is as new as ever. Specifications: 6T, 4T.
The RHINE series whole house pipeline water purification system is inspired by the German mother river-the Rhine. The shell of the whole machine adopts high-end wire drawing technology, which is more resistant to oxidation, is not easy to leak, and is more convenient to maintain.
HPURES SHARK
HPURES Philips SHARK intelligent RO reverse osmosis water purifier under the kitchen, breaking through new upgrades layer by layer, interpreting the speed of water purification black shark, adopting dual-core five-layer deep purification, 100% safe and secure, 600G-1000G large flux, water outlet Fast, easy to use, pure double effluent, can wash and drink, cost-effective! The full-side appearance design is suitable for the Chinese-style kitchen environment. Specifications: 600G, 800G, 1000G.
SHARK series RO reverse osmosis water purifier under the kitchen, where the black shark comes, break the waves and open the front. Strong performance, guarantee water! Flux provides abundant water flow, creating a smart water purifier with double flow velocity and double outlet water. Continuous breakthroughs are to achieve a better self; the brand-new Black Shark series, a work of strength.
New products are online!
HWhat HPURES can do is to make itself stronger and deeper and wider. The most intuitive embodiment is the emergence of Newborn and the richer product line of HPURES. It is also more reasonable to consider from the health perspective of whole house water development. It should be the most urgent thing to experience the new Newborn for the first time.